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New Phd student: Sophie Lanng Gulstad

A new PhD student started in InterDisc in May 2018. Her name is Sophie Lanng Gulstad

Last modified: 01.05.2018

A new PhD student started in InterDisc in May 2018. Her name is Sophie Lanng Gulstad


A critical discourse analysis of FOMO in a business context


Sophie’s field of interest is Social Media in a business context and her project is founded in critical discourse theory. It specifically deals with the phenomenon of FOMO, i.e. the Fear Of Missing Out. FOMO as a phenomenon has so far been researched primarily in relation to young people and their use of Social Media, but it has not yet been comprehensively studied in relation to a business context, in which there is an increasing use of social media as a monitoring tool. In the project, FOMO is considered as a new reality for businesses.

The project will focus on discourses, and the conditions and changes they create. The project will help to understand how discourses on Social Media have a constitutive effect on companies. The project will contribute to new knowledge about the conditions under which companies are constructed and exist in the digital world. The project is both a study of current conditions for companies and their work, as well as a study of media-cultural and discursive change processes in the larger society.


Sophie graduated in 2010 with a Masters in Communication at AAU, and then worked for some years as a marketing coordinator at University College Nordjylland. She has been a part-time lecturer in the Language and International Business Communication programme in the Department of Culture and Global Studies since 2013. She looks forward to developing her personal and professional competencies through her PhD studies.